Terms of service

1. Overview

This website and online store are operated by Etchachan Cycling Holdings Limited, trading as Deviate Cycles (“we”, “us”, “our”).

By accessing our website, purchasing products, or using any related services (the “Services”), you agree to be bound by these Terms of Service and our related policies, including our Privacy Policy and Returns & Refunds Policy.

If you do not agree to these Terms, you must not use the Services.

If you are a consumer, nothing in these Terms limits or excludes any rights that cannot legally be limited or excluded under the laws of your country of residence.

2. Eligibility and accounts

You must be legally capable of entering into binding contracts to use the Services.

You are responsible for:

  • ensuring any account information you provide is accurate and current

  • maintaining the security of your login details

  • all activity carried out under your account

We may suspend or terminate accounts that breach these Terms.

3. Products and descriptions

We make reasonable efforts to ensure product descriptions, images, and specifications are accurate.
However:

  • colours and appearance may vary between screens

  • specifications may change without notice

  • availability is not guaranteed

Nothing in this section limits your statutory consumer rights.

4. Orders and acceptance

Placing an order constitutes an offer to purchase.

An order is accepted only when we:

  • confirm acceptance, and

  • receive cleared payment.

We may refuse or cancel orders where reasonably necessary, including for suspected fraud, pricing errors, or stock issues.
If we cancel an order after payment, a full refund will be issued.

5. Pricing and payment

Prices shown:

  • may change without notice

  • exclude taxes, duties, and shipping unless stated otherwise

You must provide accurate billing and payment details and confirm you are authorised to use the payment method provided.

6. Shipping and delivery

Delivery times are estimates only and are not guaranteed.

For UK and EU consumer orders, goods remain at our risk until delivered to you (or a person you nominate), unless you arrange your own independent carrier.

For other orders, risk passes to you on delivery in accordance with applicable law.

7. Intellectual property

All content within the Services — including trademarks, branding, images, text, graphics, and product designs — is owned by or licensed to Deviate Cycles and protected by intellectual property laws.

You may use the Services for personal, non-commercial use only.
No content may be reproduced or distributed without written permission.

8. Third-party services and links

The Services may include links or tools provided by third parties.

We are not responsible for:

  • third-party content

  • external websites

  • products or services purchased from third parties

Your use of third-party services is at your own risk.

9. Feedback and user content

If you submit reviews, comments, or other feedback, you grant us a worldwide, royalty-free licence to use that content for business purposes.

You confirm that:

  • you own the content or have permission to share it

  • it does not infringe third-party rights

  • it is lawful and not abusive or misleading

We may remove content that breaches these Terms.

10. Errors and inaccuracies

We may correct errors in product information, pricing, or availability at any time, including after an order is submitted.
If this occurs, you will be offered the option to proceed or receive a refund.

11. Prohibited use

You must not use the Services to:

  • break any law

  • infringe intellectual property

  • distribute malware or spam

  • harass, abuse, or mislead others

  • interfere with site security or operation

We may suspend or terminate access for breaches.

12. Disclaimer

The Services and products are provided as available, except where consumer law provides otherwise.

Nothing in these Terms excludes or limits liability for:

  • death or personal injury caused by negligence

  • fraud or fraudulent misrepresentation

  • any liability that cannot legally be excluded.

13. Limitation of liability

To the fullest extent permitted by law, we are not liable for:

  • indirect or consequential loss

  • loss of profit, revenue, or data

  • business interruption

This limitation does not affect mandatory consumer rights.

14. Indemnity

You agree to indemnify Deviate Cycles against claims arising from:

  • your breach of these Terms

  • unlawful use of the Services

  • infringement of third-party rights.

15. Termination

We may suspend or terminate access to the Services where reasonably necessary, including for breaches of these Terms.

Obligations that should continue after termination will remain in force.

16. Governing law

These Terms are governed by the laws of Scotland.

If you are a consumer, you may also bring proceedings in the courts of your country of residence where required by applicable law.

17. Changes to these Terms

We may update these Terms from time to time.
The latest version will always be available on our website.

Continued use of the Services after changes take effect constitutes acceptance of the updated Terms.

18. Contact details

Etchachan Cycling Holdings Limited
Trading as Deviate Cycles

Main Street
Kinbuck
FK15 0NQ
United Kingdom

Email: info@deviatecycles.com
Phone: +44 1786 636137
Company No: SC871384
VAT No: GB507496276